01
Context
Social Media Post Agent is a team project built for Atolls, formerly known as Global Savings Group. Atolls is a privately held international commerce content company working in online savings, cashback and affiliate marketing, combining multiple savings portals across more than 20 countries. It builds and runs digital shopping destinations that help millions of consumers make smart spending decisions. A company at that scale posts constantly on LinkedIn, so the goal of this project was to take content creation all the way from a request in Slack to a published LinkedIn post automatically, while keeping a human in control of what actually goes live.
02
Problem
Creating content is easy. Scaling it is not. Atolls posts many different kinds of content, from recruitment to product showcases to employee engagement, and each one costs time, has to stay consistent with the brand voice, and needs sign off before it goes out. Done by hand every week the workflow is slow and repetitive, and one rushed post can easily end up off brand.
03
Solution
A content automation system that runs from Slack to LinkedIn. A team member triggers a request in Slack, an intelligent router sends it to the right specialised agent (recruitment, product showcase or employee engagement), and the agent drafts a post in a structured, predictable format. The draft comes back into Slack for human review, where it can be approved, edited, regenerated or rejected, and only approved posts get published. The system is built on n8n with Airtable as a single source of truth, and it separates content generation from the approval process so it stays maintainable and reliable. The result: repetition is automated while strategy stays human, with faster production, consistent branding, and a setup that scales across multiple post types in parallel.
